The Making of a Brand
Social Media Foundation for New Businesses
How new businesses can set up social media accounts with clarity before chasing consistency.
Before You Post Consistently
Before posting consistently, your social media page should be clear.
Your profile should include:
- Searchable name
- Clear username
- Profile photo or logo
- Bio that explains what you do
- Location, if relevant
- Contact information
- Website or link
- Pinned posts
- Consistent content direction
Social media should not just show that you are active. It should show that you are clear.
Bio Formula
Use this simple formula:
I help [audience] achieve [result] through [method].
[Proof, personality, or brand belief.]
[Call to action.]
Your bio is not just a description. It is a direction.
Your First 3 Pinned Posts
Pinned Post 1: who you are and who you help.
Pinned Post 2: the problem you solve.
Pinned Post 3: how to work with you or take the next step.
Do not make people scroll forever to understand the brand.